New TTS Model Boosts Brand Sales by 15%
Startup Rime’s Arcana text-to-speech (TTS) model has significantly boosted customer sales, showing success with major brands like Domino’s and Wingstop.
Summary
Startup Rime is challenging the conversational AI landscape with Arcana, a new spoken language model that can generate diverse and realistic voices based on simple text descriptions of intended characteristics. With its ability to produce “infinite” new voices, Rime’s model presents a significant improvement over the typically human-like and nuanced but limited in diversity voices in the AI scene. This advancement has contributed to a 15% boost in customer sales for major brands such as Domino’s and Wingstop. The model allows businesses to provide a dynamic, natural conversation experience for their customers without the need for a human agent. The company also plans to widen its scope by fine-tuning on-premises model offerings to support low latency.
Key Concepts
- Rime’s Arcana TTS model can generate infinite new voices with varying demographics.
- The model includes out-of-the-box options offering eight flagship speakers with unique characteristics.
- Boost in customer sales by 15% was recorded for brands like Domino’s and Wingstop.
- Rime’s model generates audio tokens decoded into speech using a codec-based approach for faster synthesis.
- Rime plans to push more into on-premises offerings to support low latency.
Sentiment: POSITIVE
The advancements made by Rime in its TTS model, as well as its positive reception and proven success in boosting sales of major brands, position this news in a decidedly positive light.
Author and References
Author: VentureBeat
Article Link: Voice AI that actually converts: New TTS model boosts sales 15% for major brands